What is a commercial photographer or specifically an Austin commercial photographer? Usually, a brand or a company employs a commercial photographer to promote its products or services. For example, with Ansel Adams, most would say that he is a landscape photographer. Adams would normally take images to capture and preserve the beauty of nature in untouched areas to sell tickets to tourists. But when he was working for the Department of the Interior to photograph national parks for advertising purposes, it would be more accurate to describe him as a commercial photographer.
Austin Commercial Photographer
As an Austin commercial photographer, you will be taking photographs of products or individuals, that will be used to sell a product or a service. For example, you could be shooting fashion models in designer gear for an advert, or anything else that might appear on a business website, literature, or advert.
You could employ a commercial photographer to take images of interior or external residential or commercial buildings. Those images would be used to sell the property or made to appear on company websites.
It’s actually rather difficult to pin down a commercial photography definition. Some people would say that it only applies to advertising shots, but others would include catalog work and e-commerce shots.
Types of Commercial Photography
Let’s take a look at some of the categories of commercial photography there are:
Advertising – This genre of photography includes images promoting a product or service used in billboards, posters, magazine pages, online adverts, product catalogs, etc.
Website Images – All images used to promote a new product launch or included with a press release
Catalog and Sales Images – These will be images of a product in use. For example, a clothing brand will want models wearing the clothes.
Product Images – Any images which go on the packaging, including products you may not think of at first: CD and DVD covers, tags, instructional guides, and so on.
Grow Your Business
If you are a business owner, commercial photography is essential to growing your business. If you want to sell your products or services online, you need high value-added content and stunning imagery. Images help us to visualize what we will receive. Without that reassurance, most people won’t buy.
The difference between good and great commercial photography can also make a big difference to your sales. Great images make people want to finalize that sale right away. Poor images might actually sabotage the sale. That’s why it’s always worth shelling out for the right photographer who knows what they are doing.