Do you want to be an expert at marketing in commercial real estate? Then realize that the quality of your commercial real estate photographer goes a long way toward your success. We know buyers spend 60% of their time on a property page looking at photos of the property they’re interested in. So why not choose the best commercial real estate photographer whose images can make or break your marketing efforts.
Commercial Real Estate Photographer
There are two ways to approach your photography needs for commercial real estate photography: you can either outsource to reliable photography professionals or opt for the cost-efficient DIY route.
Both of these options have their own merits and limitations. If you opt for a professional photographer, you’ll be purchasing both their talent and their years of experience snapping lead-generating shots for the commercial real estate market.
A knowledgeable CRE photographer knows how to take images that show qualities or features that encourage consumers to purchase a product or service. He does that by discussing certain aspects such as production style, tone, colors, and overall branding strategy to make sure you align with the client’s marketing plan.
Find a Person Who Is a Quality Photographer
The best way to find a professional real estate photographer is through word of mouth and referrals. However, you can also search for architectural photographers and specialized photography resources on search engines.
The New York Times estimates people snapped at least 1.3 trillion digital photos in 2017. Seventy-five percent of these images were taken with a phone. It seems everyone today is an amateur photographer.
You get more than a fancy camera when you hire a commercial real estate photographer. You gain access to quality equipment and a quality photographer. You tap into the skills they offer that will help enhance your brand and get the public to notice your offerings. They can create the composition you need to deliver images with impact. They can make you stand out among the myriad images consumers see each day.