We have some friends who are trying to sell their house. Photos were taken and ads in newspapers were paid for. When they saw the ad recently they were livid. The agent did a bad job of showing the beauty of the house and its location. When it’s time to sell your home, residential real estate photography is important and you shouldn’t trust the job to just anyone with a camera.
Now granted, this was the newspaper not online, but in today’s online world, your home’s photos are the first impression a prospective buyer will get, and they’re the best way to pique a buyer’s interest to have them come see your listing in person. Zillow says seventy-nine percent of recent homebuyers shopped online to find their home. What’s more, of buyers who purchased in the last 12 months, almost half said that viewing professional photos was extremely (or very) important to reaching important decisions in their home-buying experience.
Finding Professional Real Estate Photography
- Look for a strong resume: Look for a photographer who has been working in the residential real estate industry for a long time — not just in any type of photography, but in real estate specifically.
- An impressive portfolio: Always ask to review their work ahead of time. They should have a portfolio or online gallery of other homes they’ve photographed.
- The right equipment: At a minimum, they should have a DSLR camera, a wide-angle lens, and a tripod.
- A good reputation: For great real estate photography, listing agents usually work with the same photographer over and over again. If you have an agent, ask for a recommendation. Or, ask for referrals from friends who have sold recently.
Here’s a tip for selling your house, and this is why my friends are so upset. The listing agent didn’t portray an honest representation of the home. Don’t focus on the artistry of the image to the point that you sacrifice accuracy. Make sure every photo gives an accurate feel of the rooms and the flow of the layout.
Composite Photo and Video
If you’d like to connect with an Austin Residential and Commercial Real Estate Photography expert in any of these fields, please feel free to reach out to us at Composite Photo and Video. Contact us at 512-627-2428 or Book an Appointment today. We’d be more than happy to entertain your questions.